“iRobot wants to build a small, deliberate, smart home ecosystem around its popular robot vacuums.”
— Fast Company - Jared Newman

“[iRobot] says it has worked on identifying hundreds of potential objects, but is starting with two specific problem areas: cords and poop. Both are big potential problem areas for a robotic vacuum system, albeit for dramatically different reasons.”
— TechCrunch - Brian Heater

“But the really cool thing about the j7/j7+’s launch is the new iRobot Genius 3.0 software updates. Last year, iRobot introduced its Genius Home Intelligence platform as a way to expand AI-powered features across its suite of products.”
— Gizmodo - Victoria Song

“iRobot, obviously, would prefer that its robots did not annoy you, and Genius 3.0 is trying to make that happen by finding ways for cleaning to happen in a rule-respecting manner.”
— IEEE Spectrum - Evan Ackerman

“The first successful home robot, iRobot’s Roomba. An early model is in the collection of the National Museum of American History.”
— The Boston Globe - Scott Kirsner

“Between library sessions, errands, and social commitments, it’s rare for a college student to carve out the necessary time to vacuum. Let the expert-approved Roomba i3+ do the dirty work…”
— Reviewed - Marissa Miller

“Keeping their dorm room clean might be a hassle, especially amidst early classes, extracurriculars and more. A useful gift they'll love is a robot vacuum and iRobot makes some of our favorites.”
— USA Today (Reviewed) - Marah Eakin and Nishka Dhawan

“This Wi-Fi-enabled [Roomba 675] has more than 45,000 reviews on Amazon and has garnered a rating of 4.5 stars.”
— MarketWatch - Catey Hill

“A [Roomba 694] is a great option for keeping your space free of dust, crumbs and other pesky debris.”
— Patch - Patch Staff

“The iRobot Roomba 694 robot vacuum loosens, lifts, and sucks dirt from your flooring so you don’t have to.”
— Gadget Flow - Amy Poole

“iRobot rolled out a total app overhaul in 2020. I didn't have a Roomba before this so I never experienced the old app, but iRobot Genius blew me away with how devoted to my experience it was.”
— Mashable - Leah Stodart

This article highlights the Roomba 692 as a best-selling product during Amazon Prime Day 2021.
— CBS News - Lily Rose

“[The Braava jet m6] is perfect for the dad who wants to incorporate technology into all areas of his life, even his cleaning routine.”
— TODAY - Chrissy Callahan

“[The Roomba e5] topped The Knot’s 2021 registry awards, and with good reason: Who wants to spend time cleaning when a robot can do it for you?”
— Fortune - Stephanie Cain

“When the Roomba hit the market in 2002, [iRobot] figured it might move 15,000 units if it were lucky. To date, it’s sold over 35 million of them.”
— Adweek - Robert Klara

“The powerful and efficient iRobot Roomba is built to pick up all the dirt in its path on the ground, whether you have carpet or wood flooring. It’s also great for picking up pet hair.”
— Rolling Stone - Tim Chan and Jon Lonsdale

“As an organization, [iRobot’s] goal is to balance the innovation that’s embodied in our mission with a business model that supports us—leading-edge innovation guided by pragmatism. That’s how we empower our builders to deliver on the founding concept of the company and create a revolution in home robotics.”
— Fast Company - Colin Angle

“My Roomba reduces my workload, which is exactly what I want an automated product to do. My Tesla? It just makes me trade one task for another…I love my Tesla, but in the product versus promise debate, Roomba wins by a mile.”
— The Drive - Alex Roy

“If you're like me and you love a clean house, but not the time it takes to make it sparkle and shine all the time, check out the iRobot Braava jet m6.”
— USA Today - Jennifer Jolly

“We’ve spent years testing dozens of robot vacuum models, and the best one hands down is the iRobot Roomba 614. It is more durable and repairable than similar bots from other brands, it’s better at cleaning, and it has the navigation skills to rarely get stuck.”
— Wirecutter - Dorie Chevlen

“The collaboration is giving five lucky fans [a chance] to win an iRobot Roomba i7 robot vacuum with a Weezer skin -- or a ‘Wroomba.’”
— Billboard - Rania Aniftos

“Find your squad…Find them, and then keep them close…The investment in your squad is one of the best investments you will ever make.” – iRobot CMO Kiran Smith
— Authority Magazine - Parveen Panwar

“Let a mom focus on her new baby and stress less about keeping her home tidy with an iRobot Roomba.”
— Romper - Kinsey Gidick

“I maintain that the best money I’ve ever spent as a pet owner was on the Roomba i7+ robot vacuum.”
— Reviewed - Camryn Rabideau

“…iRobot keeps setting the standard for the robot vacuum industry with the Roomba brand.”
— Money - Carlos Silva

“For our money, the most underappreciated thing about the Roomba 600 Series is how it recognizes and wiggles away from robot-trapping obstacles like carpet fringe and tall thresholds.”
— Wirecuttter - Liam McCabe

“Though dozens of other brands have entered the space, iRobot continues to stay ahead of the innovation curve.”
— Business Insider - James Brains

This article reports on iRobot’s CMO Kiran Smith and her appearance at Adweek’s ‘Challenger Brands’ virtual event, highlighting iRobot’s performance, history and culture.
— Adweek - Patrick Kulp

“[iRobot’s] genius robot vacuums allow you to tidy up with the touch of a button.”
— Real Simple - Kristin Granero

“[The Roomba s9+] maps out an entire floor of your home to clean it more efficiently.”
— NBC News - Lauren Levy

“Roomba has distinguished itself from the crowded field of truly excellent robot vacuums with a really great Alexa integration.”
— The Ambient - Jennifer Pattison Tuohy

“Speaking of products that do the work for you and prepare everything so that your home stays in perfect shape and is a continuous place of rest and relaxation, the iRobot Roomba s9+ is everything you’d want out of a vacuum and more.”
— JustLuxe - Lavinia Lumezanu

The iRobot Roomba s9+ and Braava jet m6 Bundle is featured in this kitchen product roundup. “A side effect of all this extra cooking at home? More messes to clean. This set may be pricey, but boy is it worth the time saved.”
— Men's Journal - Perri O. Blumberg

In this pandemic survey of 500 adults, Roomba is listed as one of the top products chosen by respondents under the question, “What is the best purchase you’ve made during the pandemic?”
— The New York Times - Claire Cain Miller, Alicia Parlapiano and Margot Sanger-Katz

“We expect many will continue to work from home or shift to a hybrid working arrangement, accelerating the need for in-home technology to be smarter, adapt better to people’s changing needs, and ultimately become a better partner to people. That includes a sharper understanding of people’s spaces and preferences, compatibility between devices, and even suggesting automations that teach a home to do what you want, when you want. With that, more than ever, consumers are demanding more than just a functional product from technology brands. They expect a deeper relationship that goes beyond one transaction.” - Colin Angle
— Fast Company - Mark Sullivan

“Being at home more means tidiness is more important than ever. Meet the [Roomba s9+] that’s like an entire cleanup crew on command.”
— Mansion Global - Jennifer Tzeses

“Roomba, which comes in many models for all households and budgets, allows you to keep your floors fur free.”
— Newsweek - Alexandra Schonfeld

“Our on-staff reviewer confirmed that [the Roomba s9+] is the absolute bomb and lives up to all the expectations.”
— PureWow - Dana Dickey

The Roomba i3+ is included in this tech gift guide. “Forget the pandemic puppy. Get a pandemic robovac. (Come to think of it, if you got a pandemic puppy, you’ll want the robovac even more.)”
— The Wall Street Journal - Nicole Nguyen, Joanna Stern and Wilson Rothman

“The company behind Roomba, the game-changing robot vacuum cleaner, has also created a winning educational toy [Root rt0].”
— Bloomberg - Sara Clemence

“Robotic devices already have a place in American kitchens thanks to iRobot, the Massachusetts company that introduced the robotic vacuum cleaner in 2002, and, a decade later, the robotic mop.”
— The Wall Street Journal - J.S. Marcus

“We especially love [the Roomba 675] for pet owners and new parents who could use a helping hand.”
— TODAY - Kristin Granero

“Some people will tell you the smartphone changed their lives. For others (including myself), it was the emergence of the Roomba, not only cleaning up dust but also cutting back on the exhaustion and back pain that comes with vacuuming regularly.”
— Fortune - Rachel King

“Let’s just say when the robot takeover eventually happens, I’ll pray they’re of the Roomba and Braava variety because these fully changed the game for me and it’ll mean a perpetually tidy home.”
— Cosmopolitan - Shannon Barbour

The Roomba 675 is included in this product roundup. “A robot vacuum that does all the floor cleaning for you. Need we say more?”
— TODAY - Daley Quinn

“The iRobot Braava jet m6 is the most well-thought out robot mop we’ve tested.”
— Tom's Guide - Meghan McDonough

“The i3+ successfully brings some of the sophisticated features of its higher-end self-emptying models to a mid-priced robot vacuum.”
— TechHive - Michael Ansaldo

“The name ‘Roomba’ has almost become synonymous with robot vacuums — and iRobot's automated house-cleaners are still the best in their class.”
— NBC News - Whitson Gordon

“Let's be real: If you waited this long to get your mom and dad a present, well, you better get them something nice…Not only is [the Roomba 675] the gift that keeps on giving, but it'll make up for all the messes you made as a kid (well, almost).”
— Women's Health Magazine - Lindsay Geller and Alexis Jones

“Short of Rosie from the Jetson’s coming to clean your house and talk neighborhood gossip over hot coffee, we’ll take one of these robot vacuums to tick one thing off of the never-ending to-do list. [The Roomba i7+] is our staff favorite.”
— Reviewed - Janelle Randazza

“The i3+ has what appears to be a fabric ring on the top, and in pictures, at least, it looks amazing. In fact though it’s a woven molded texture.”
— CNN - Jason Cipriani

“iRobot has launched a new Roomba model that can deliver personalized cleaning experiences thanks to its recently launched platform called the iRobot Genius Home Intelligence.”
— Engadget - Mariella Moon

“It's even got a snazzy new cloth top that's designed to attract less dust than those shiny plastic covers that most robot vacuums have.”
— Android Central - Nicholas Sutrich

“Your robot vacuum is getting a big upgrade.”
— CNN - Shannon Liao

“Today iRobot beefed up the brain power of its Roomba vacuums and mops.”
— CNET - Brian Bennett

“iRobot has always been one of the leaders in terms of robot vacuum A.I., and these new features and additions show the company is only continuing to innovate and improve on what their devices are capable of.”
— Digital Trends - Patrick Hearn

“iRobot is unveiling Genius Home Intelligence, a rethinking from the ground up of how its robots do their jobs.”
— Protocol - Mike Murphy

iRobot was named the ‘Readers' Choice for Robot Vacuums and Mops’ in PCMag's Readers’ Choice Awards 2020. Eric Griffith states, “…if you're ready for a circular robot maid to get the floor cleaned, iRobot—our winner with an overall score of 7.9 out of 10—is the brand you want.”
— PCMag - Eric Griffith

IEEE Spectrum reported on the launch of Root rt0 and new Root Brick Top Accessory. “[Root Brick Top] opens up an enormous amount of customization, and it’s for more than just decoration, since Root rt0 has the ability to interact with whatever’s on top of it via its actuated marker.”
— IEEE Spectrum - Evan Ackerman

“With people staying at home, cleaning has not only become a higher priority, but it is also needed to be done more and more often. The iRobot Braava jet m6 robot mop…delivers clean floors throughout your home, tackling a variety of dirty areas on hard floors, like sticky messes or grease.”
— JustLuxe - Jarone Ashkenazi

The Roomba 675 is listed in this article on smart home devices. “Robot vacuums are a godsend, especially if you have kids or pets—and the extra utility you get from the app and voice commands is quite useful when you’re running out the door.”
— Real Simple - Whitson Gordon

“The Braava jet m6 is the best hard-floor maintainer we’ve tested.”
— Reviewed - Jonathan Chan

This list of tech gifts for recent graduates highlights the Roomba 675. “[It] is great at its job, and can operate on a customized schedule in the home while the grad is off conquering the world, offering a clean home for the new grad to return to at the end of the day.”
— Business Insider - Brian Hoss

The Roomba 675 is featured in this Father’s Day gift roundup. “A clean freak will definitely get some use out of a robot vacuum that is Amazon Alexa compatible.”
— Cosmopolitan - Rachel Torgerson

“Short of hiring a full cleaning service, we recommend getting them a robot vacuum like the iRobot Roomba 614, which will eat up dirt and debris around their home without [them] lifting a finger.”
— Engadget - Nicole Lee

The Roomba 675 is featured in this list of household cleaning products. “Roombas are the perfect device if you're always way too busy to vacuum. This lightweight model can run for 90 minutes without needing a charge.”
— TODAY - Kara Quill

PCMag awarded the Roomba 675 its ‘Editors’ Choice’ moniker. “The Roomba 675 is iRobot's least expensive robot vacuum with Wi-Fi connectivity, giving you app control, scheduling, and voice support in addition to excellent cleaning capabilities.”
— PCMag - Angela Moscaritolo

The Roomba i7 earned the ‘Best Robot Vacuum’ moniker in Popular Mechanics' 2020 Home Awards. “It was the fastest and most efficient vacuum we tested, and it can also effectively navigate your home and any obstacles by creating a map of your floor plan.”
— Popular Mechanics

“The iRobot Roomba s9+ is good-looking, intelligent and powerful enough to replace a human using a corded vacuum cleaner.”
— Tom’s Guide - Meghan McDonough

“A few months ago, I caved and purchased the newfangled iRobot Roomba i7+, and it’s safe to say I’m obsessed with it. Our Roomba, Ruby, gets regular use, and as such, my thoughts about the value of robot vacuums have definitely changed.”
— Reviewed - Camryn Rabideau

The Mother’s Day gift guide of Motherly features the Braava jet 240. “We know what you're thinking—a mop for Mother's Day? But wait... It's a robot mop! … It gets rid of all those crusty ground-in kid stains while mom sits back and relaxes.”
— Motherly - Kaitlyn Russell

“What’s really unique about iRobot Coding is that the coding environment includes an integrated Root simulator, meaning that the code you write can control a little simulated robot.”
— IEEE Spectrum - Evan Ackerman

“But once I tried the newest, top-of-the-line Roomba and Braava products, I was totally shocked by how well they cleaned my floors.”
— PureWow - Lex Goodman

“The iRobot Braava Jet m6 is a robotic mop that can clean your floors for you. It works in conjunction with the iRobot Roomba i7, and can follow in the path of the robot vacuum, mopping the floor after it has pulled up any debris that may be left lying around.”
— Digital Trends - Patrick Hearn

“iRobot, the automated vacuum company that makes the Roomba, branched outside your house for the first time in 2019 when it launched Terra, a robot lawn mower.”
— Fast Company

“Any device that can take a time-consuming task off our to-do list is a winner in my book. The fact that the Braava jet 240 is so easy to use is just icing on the cake — a cake I could eat off the floor after the mop has done its thing.”
— Business Insider - Steven John

IEEE Spectrum, a leading engineering and science publication, syndicated iRobot CEO Colin Angle’s LinkedIn blog post reflecting on iRobot’s storied 30-year journey that helped build and establish a viable robot industry.
— IEEE Spectrum  - Colin Angle

Kate Upton revealed that her all-time favorite wedding gift was a Roomba. “Upton said she loved her Roomba so much that she returned some of her wedding gifts to keep that Roomba company with a second one… She also raved about the latest model of the Roomba, which has an enhanced memory feature we can all get behind.”
— Apartment Therapy - Nicoletta Richardson

“An iRobot Roomba E5 vacuum that'll zoom around cleaning for you so you guys can keep watching Schitt's Creek without having to pause to vacuum the house.”
— BuzzFeed - Heather Braga

“Boston has become a hub for robotics over the past few decades. Boston Dynamics and iRobot are just two of the noteworthy companies that have found a home in the region.”
— Robotics Business Review - Caleb Danziger

“If you asked me whether I would buy the iRobot Roomba i7+ again, the answer is a resounding yes. It's definitely changed our lives for the better, helping to keep our multi-pet household a little cleaner.”
— Reviewed - Camryn Rabideau

“When your Super Bowl party is over, the last thing you want to do is clean up all the crushed chips and pretzels on your floor. So why not let a robot do it? The Roomba i7+ vac uses special smart-mapping technology to learn your home’s floor plan.”
— Men’s Journal - Christian O’toole

The Boston Globe includes commentary on how Colin first became interested in robotics, as well as Colin’s vision for the truly smart home. “Ultimately, Angle says, he wants iRobot to do more to help older and disabled people live independently.”
— The Boston Globe - David Scharfenberg

“A model that works while you watch Netflix? Yes, please. The iRobot Roomba i7+ robot vacuum does it all, including emptying its own bin.”
— MarthaStewart.com - Caylin Harris

Both the Braava jet m6 and Braava jet 240 were featured in this list of “Best Robot Mops for 2020” from PCMag. Both robots were rated 4 out of 5 stars, and the Braava jet m6 was named PCMag Editors’ Choice.
— PCMag - Alex Colon

“Instead of immediately dropping cash on a weekly cleaner, I decided to invest in a little electronic mop to live out my Jetsons dreams. Yes, a battery-operated Swiffer-esque machine does exist and it does keep your floors looking spotless.”
— PureWow - Lex Goodman