“iRobot set itself apart with the Roomba i7+, which, in addition to Alexa voice control, one-ups the competition by emptying itself out after every cleaning. That it will map your house while cleaning it quietly is the icing on the cake.”
— Architectural Digest - Timothy Seppala

“I have to say, other than my iPhone, this is probably one of the most useful pieces of tech in my home… with the Smart Maps features and a bin that empties itself, it’s worth every penny.”
— KnowTechie - Kevin Raposo

“Robot vacuums don’t get much better than this. Featuring persistent intelligent maps that let you define specific cleaning zones, top-notch cleaning performance on both carpet and hardwood, and the kind of rugged reliability that iRobot is famous for, the Roomba i7+ is just about everything you could ever want in a floor-cleaning robot. And on top of all that, it has a magical dock that will suck the dirt right out of the robot so you don’t even have to worry about emptying it.”
— IEEE Spectrum - Erico Guizzo & Evan Ackerman

“The iRobot i7+ is the most effective robot vacuum at accomplishing what robot vacuums originally set out to do — that is, shrink your chore list and do so with a noticeable difference in cleanliness.”
— Gear Patrol - Will Price

“’We always dreamed of being able to fully automate the vacuuming process,’ [Ken] Bazydola said. iRobot may finally have succeeded.”
— Tom's Guide

“The latest Roomba lives to vacuum, and it’s probably smarter than a toddler. It’s definitely smarter than your dog, whose hair it will happily keep off the floor... It’s like having a personal maid who never calls in sick.”
— Men's Journal - Clint Carter

“All the bells and whistles”
— The Verge - Dan Seifert

“Let someone else take care of cleaning up after the holidays. This vacuum not only cleans with power-lifting suction, but it also learns, maps and adapts to the rooms in your house, so it gets better with use.”
— Sports Illustrated

“In our companies, which represent tech and financial services — traditionally thought of as being dominated by men — we have all benefited from having women on our boards.”
— The Boston Globe - Colin Angle

TIME magazine names iRobot's Roomba i7+ one of the best inventions of 2018.
— TIME

“Although I went in with moderately high expectations, the iRobot Roomba i7+ didn’t leave a crumb or single pet hair behind. Getting to every inch of accessible space, its perhaps obsessive compulsive need for perfection aligns itself with my most ambitious cleaning goal.”
— Sophisticated Weddings - Samantha Sendor

“Long story short, the Roomba i7+ represents the new benchmark to which to compare all high-end robot vacuums.”
— Reviewed - Jonathan Chan

“With the ability to empty its own dustbin, iRobot's Roomba i7+ is the first robot vacuum we've tested that truly does all of the work for you.”
— PC Magazine - Victoria Song

“My favorite feature, though, is the self-cleaning dustbin that empties into a bag in the robot’s base station. I don’t have to empty the robot and can wait for up to 30 cleanings before ditching the base station bag. It’s a totally hands-off affair, and I’m in love.”
— USA Today - Jennifer Jolly

“While earlier versions of the iRobot Roomba completely changed the cleaning game, making vacuuming as hands-free as pressing a button, the latest model, the Roomba i7+, has revolutionized vacuuming once again.”
— Real Simple - Katie Holdefehr

“This botvac makes my house so clean and me so very, very happy. If I could plan my wedding again, I put a dress on it and make it one of my bridesmaids (apologies to my real-life, non-robotic bridesmaids!).”
— WIRED - Adrienne So

“I've lived with the Roomba i7+ for a few weeks now, and in that time I've used it far more frequently than other robot vacuums. That alone is telling.”
— Engadget - Devindra Hardawar

“Do you hate vacuuming and cleaning with your hands? Then get this iRobot Roomba to do it for you!”
— PopSugar - Macy Cate Williams

“The star of the smart vacuum game is the iRobot Roomba 960 Robot Vacuum…”
— Good Housekeeping - Lindsey Murray

“…with this innovative robot vacuum, iRobot has achieved a new standard of class-leading convenience and performance that busy, affluent home-owners will love.”
— Digital Trends - Terry Walsh

“'We are really excited about this feature, which is going to elevate our brand and position us in a different tier vs. any of our competitors,’ Cerda told IBD."
— Investor's Business Daily - Patrick Seitz

“Rosie the Robot, here we come."
— Engadget - Devindra Hardawar

“iRobot remains one of the few companies that actually has successfully developed robots for the home.”
— Quartz - Mike Murphy

“Hear that sound? That could be the new Roomba wiping the floor with its competition.”
— CNET - Brian Bennett

“Well, toss out the old mops and cleaning pads and replace them with the Braava Jet.”
— Motherly - Kaitlyn Russell

“When it comes to robot vacuums, iRobot is really the king of the hill.”
— Reviewed - Jonathan Chan

“The fact that the iRobot Braava jet 240 Robot Mop is so easy to use is just icing on the cake, a cake I could eat off the floor after this mop has done its thing.” 
— Business Insider - Steven John

“The iRobot Roomba is arguably the most important name in robotic vacuums. The company was among the first to release a robotic vacuum, and since then the name “Roomba” has become synonymous with the very concept of the robotic vacuum… The iRobot Roomba 980, in particular is at the top of its class.” 
— Forbes - Christian de Looper

“Roomba is synonymous with robot vacuums, and this is never more exemplified than in the iRobot Roomba 980.” 
— Tech Radar - Michelle Fitzsimmons

iRobot founder and CEO Colin Angle sat down with Colin Barker from ZDNet to discuss how iRobot was founded and the company’s journey from MIT to creating a new category for household cleaning robots. 
— ZDNet – Colin Barker

“Not only does the iRobot Roomba 690 help clean up around the house, sweeping and suctioning up bits of dirt and debris as it goes, but it’s also WiFi-enabled and works with Alexa for voice control. All he needs to do is use the accompanying app to start and end cleanings, and even schedule cleanings ahead of time.” 
— Heavy - Kate Halse

Modern couples’ registries are quickly changing. 20% of couples register for home electronics. “Next to standard wedding gifts like dishes and blenders, today's couples are also wishing for goods like Google Home, Roombas and even paddle boards.“ 
— Apartment Therapy - Marissa Hermanson

“One of iRobot’s most popular (and most affordable) robot vacuums, the Roomba 690 now has Wi-Fi connectivity – which means dad can use it with Amazon Alexa and Google Assistant... There’s even a special technology that recognizes concentrated areas of dirt and provides additional cleaning in those spots, while the iRobot HOME App will let him clean and schedule conveniently from anywhere, at any time.” 
— Modern Mom - Inna Lapin

iRobot’s Roomba 960 receives a 4.5 out of 5-star rating, as well as the ‘Editor’s Choice’ moniker. Pros of the robot vacuum include its navigation, voice compatibility and Wi-Fi connectivity. 
— TechHive - Michael Ansaldo

Slate features Braava jet on this list of smart kitchen appliances. “It trundles around every hard-tiled surface, navigating its way around chair legs, the kitchen island, toilet, and more.” 
— Slate

“Household robotics aren’t really anything new. They began with the Roomba, the robotic vacuum that cleans rugs and floors all by itself… Seniors will find them very useful especially those with back or knee problems.” 
— Senior.com - Kimberly Johnson

“The Roomba by iRobot can clean an entire floor by employing its visual localization technology, running for up to 75 minutes before heading back to its dock to recharge. A companion app will let your dad schedule cleaning duties and customize cleaning preferences via smartphone.” 
— Mashable - Carlos Cadorniga

Kerstin Lindquist, co-host of Saturday Morning Q and other programs, shares her picks for moms including Roomba 690. “The iRobot is the best invention since carpool. This is like giving mom the gift of time, a house keeper and a friend all in one. Mine is working non-stop in my crazy house and it gives me at least an hour of my life back each day.” 
— E News! - Mike Vulpo

“iRobot’s Roomba has already changed the way you vacuum, and now the Braava jet is here to shake up your mopping routine. The three-pound device is capable of mopping and both damp and dry sweeping, and its compact size (less than seven square inches) means it can access difficult-to-reach spots—think under kitchen cabinets and around toilet bases.” 
— Real Simple - Lauren Phillips

“Reading, yoga, relaxing...just a few things you might choose to do while this (amazing) robot vacuum cleans the house FOR YOU… The iRobot Roomba has a patented cleaning system that's engineered to loosen, lift, and suction everything from small particles to large debris from carpets and hard floors.” 
— Mother.ly - Jennifer LaBracio

“A pair of local corporate boards were honored by the National Association of Corporate Directors for their pioneering leadership at an awards ceremony held last week… iRobot, founded by a group from MIT in 1990, and Arbella Insurance, founded in 1988 and based in Quincy, were honored for ‘raising boardroom standards.’” 
— FOX 25 Boston

“…iRobot’s Roomba 960 has been kind of life-changing for someone who travels as much as I do… My husband and I used to dread coming home from a trip, knowing we would be greeted with dust bunnies and would have to argue over whose turn it was to vacuum.” 
— Forbes - Lois Alter Mark

“Consider how AI has changed things at just one company: iRobot Corp.,  a maker of self-guided robotic mops and vacuums. iRobot has roughly quadrupled its staff of software engineers focused on consumer robots to approximately 125 last year from 30 in 2015. The majority are involved in making iRobot’s products smarter through more advanced AI and computer-vision systems, according to Russ Campanello, executive vice president for human resources and corporate communications.” 
— The Wall Street Journal - Daniela Hernandez

In an interview with iRobot CEO, Colin Angle, James Vincent of The Verge, discusses a wide range of topics, including the history of iRobot, the future for home automation and robotics and how customers relate to Roomba and consider it part of the family. 
— The Verge - James Vincent

Second on the list is automatic cleaning with Roomba. “Now you can clean without lifting a finger. With voice control, you can ask the Roomba to start cleaning your home with a quick ‘Hey, Alexa’ or ‘OK, Google’.” 
— PopSugar - Elaine Thompson

Digital Trends’ Jenny McGrath interviews Chris Jones to discuss the future of the smart home. 
— Digital Trends - Jenny McGrath

“Vacuuming alone isn’t enough to keep my floors clean of New York City grime… the iRobot Braava jet Mopping Robot gets a lot of use — especially in the bathroom. Here’s a neat feature: The machine can switch between wet, damp and dry cleaning, and can be fitted with disposable or launderable, reusable cleaning pads.” 
— The New York Times - Jolie Kerr

Author Jenn Sinrich shares 13 doctor-approved ways to combat allergens in your home. No. 5 on the list is 'Vacuum at least once a week:’ “Don't have time to vacuum, especially during high pollen season? Invest in a Roomba, which works automatically and has a high-efficiency filter that collects 99 percent of dust, mites, and allergens.” 
— Reader's Digest - Jenn Sinrich

Family Circle Magazine's Lynya Floyd joins Cheddar to reveal the easiest tech solutions for the senior loved ones in our lives. Among her recommendations is the Roomba robotic vacuum, which she explains is simple to use and has clear benefits. 
— Cheddar - Lynya Floyd

iRobot’s Roomba 690 receives an 8 out of 10 rating and the ‘Wired Recommends’ moniker. WIRED reviewer Adrienne So remarks, “This robot vacuum delivers most of the iRobot package for a much, much better price. The Dirt Detect system is uncannily accurate.” 
— WIRED - Adrienne So

“Bedford-based iRobot, for example, recently began offering full-time employees 14 weeks of fully paid maternity leave. And among other benefits, mothers in their first month back from maternity leave work only 24 hours a week but get paid for 40.” 
— Boston Globe - Addie Swartz

“The Roomba makes more than 60 decisions per second to adapt movement and cleaning needs. Reviewers especially enjoyed its ability to keep up with pet hair and dirt and ease the strain of personal cleaning.”  
— Popular Mechanics - Tim Newcomb

“Over coffee one morning, Colin Angle, CEO of iRobot, challenged me to think more intentionally about culture. ‘Culture is the secret ingredient to scaling up a company,’ he said. ‘To scale hiring, you have to figure out culture. Without a great culture, retention will become an issue and building a recruiting funnel will become painfully difficult.’” 
— Inc. - Brian Halligan

Featured on this list are both Roomba 980 and Braava jet. Roomba 980 is said to be a “must have for anyone looking to see the full power of a robotic-cleaning-fueled smart home.” While with Braava jet you can retire your Swiffer. 
— PopSugar - Chelsea Adelaine Hassler

“You can now pimp out your Roomba with decorative decal skins from iRobot. It's true. People are really decorating their Roombas, and it's actually really adorable. The number of options is seriously impressive, from classy marble, to leopard print, to political posters, and about 200 more choices of textures, patterns, paintings, or photography.” 
— Mashable - Leah Stodart

“After using the three types of pads, we were impressed by the job the Braava did. It’s very thorough, mapping its route and returning to every corner.” 
— Digital Trends - Jenny McGrath

“Robot vacuums are the hot item right now, and if you haven't gotten your hands on one yet, we're here to tell you that you deserve this splurge. Who wouldn't want to come home to dust and hair-free floors?” 
— Mashable - Leah Stodart

iRobot’s Roomba 690 was awarded the “Smart” Home Award as part of the 2018 Housewares Design Awards. 
— HomeWorld Business - Peter Giannetti

“Only a few weeks after unboxing two iRobot cleaning devices – the Roomba 980 andBraava Jet 240 – and setting them loose on my apartment, I can officially say that robots haven't only changed the way I approach cleaning; they've also made it a far, far less time-consuming task overall.” 
— PopSugar - Chelsea Adelaine Hassler

“Recently, I got my hands on the iRobot Roomba 690 and it’s completely changed how I view cleaning my home. All you have to do is charge it up, hit the “clean” button on the app (or ask Alexa to start the device), and kick back and relax… After a solid month of using the Roomba 690, I’m completely impressed with the device.” 
— CNN Underscored - Banu Ibrahim

During CES in Las Vegas, Patrick Seitz sat down with Colin Angle to discuss iRobot’s role in the future smart home. “Bedford, Mass.-based iRobot is developing a trusted relationship with customers that involves letting iRobot learn more about a home's layout in return for its cleaning robots working better… ‘The positioning for iRobot is we're going to be the spatial-understanding people,’ Angle said. ‘We're trying to make the home sufficiently self aware to be self configuring and useful ... The emerging AI home dimension is going to play out in a big way over the next two years.’"
— Investor's Business Daily - Patrick Seitz

“Weak WiFi has a new enemy, your Roomba. Along with dirt, iRobot's Roomba 900 series models will soon hunt down your home's wireless dead zones too. New software activates the ability and is due to arrive by mid-January 2018… When enhanced, the robots will clean floors normally while searching for spotty networking signals. The robots log any problem areas and merge that data with vacuum coverage maps they ordinarily create.” 
— CNET - Brian Bennett

Adrienne So at WIRED, reviews the Roomba 980 rating it 9 out of 10. Quotes from iRobot’s Ken Bazydola are included and she notes the incredible navigation capability and cleaning efficiency. Adrienne also highlights iRobot’s long history of building robots and industry research.  
— WIRED - Adrienne So

Author Rachel Hahn, included Roomba 980 (slide 11) in her gift guide for the “tech-obsessed” person you’re shopping for this year. 
— Vogue - Rachel Hahn

Roomba 960 is included in this round-up of must-have registry items. “Thanks to iRobot’s Wi-Fi connected Roomba 960, you’ll be able to deep-clean your carpets with just a press of the button. Using navigation, cliff-detection to avoid failing down the stairs, and an ability to detect dirt and dust you might not be able to see, the Roomba is a high-tech, low-effort way to keep your home clean and save you some quality time with your love.” 
— BRIDES - Erin Celletti

Roomba 690 is featured in Runner’s World holiday gift guide. “One of the worst parts of being a running fanatic SO is picking up all the housework slack. Do your part (at least indirectly) by putting an iRobot Roomba under the tree this year. This model is compatible with an app that lets you activate it to clean the floors while you run!” 
— Runner's World - Selene Yeager

Forbes contributor, Scott Kramer reviewed the Braava jet. “I really like several things about the product -- in addition to its simplicity. For one, it’s square. Which means it can cozy right up against walls and furniture, to pick up dust where it seems to collect most. Secondly, it’s quiet. In sweep mode, it’s inaudible. In wet mop mode, you hear it spray water every so often -- but not to the point of being annoying. And it apparently is smart enough to know not to spray on anything other than the floor. Thirdly, it does a bang-up job.” 
— Forbes - Scott Kramer

“iRobot's Roomba robot vacuums just got a lot smarter thanks to a new channel on the free online automation service IFTTT… Compatibility with IFTTT means that Wi-Fi-equipped Roombas like the Roomba 980 can now sync up with dozens of different platforms, services, and products using IFTTT's "if this, then that" approach to automation.” 
— CNET - Ry Crist

Xconomy’s Robert Buderi, sat down with Colin Angle, CEO and founder of iRobot, to discuss the history and future of iRobot, challenges that face the smart home and how Roomba and other robots will play a role.  
— Xconomy - Robert Buderi

Reviewed.com awarded the Roomba 980 the “Best Robot Vacuum of 2017.” Roomba 980 is included within the ‘Best Vacuums’ category under ‘Robot Vacuums,’ scoring a 10 (out of 10) and receiving the ‘Editors’ Choice’ moniker. The summary states, “Our testers think a great robot vacuum has to excel as both a robot and a floor cleaner. Lots of robot vacuums can do one or the other—but the Roomba 980 is good at both.” 
— Reviewed.com

“What happens when the computers around you all but disappear?” USA Today’s Ed Baig examines the concept of “ambient computing” and the notion that some day computers will ultimately fade into the background. Baig interviewed Chris Jones, iRobot, to discuss how robots may play a role in ambient intelligence.  
— USA Today - Edward C. Baig

Included on this list of 30 tech gifts, is iRobot’s Roomba 980, best for “anyone with kids or pets who struggles to set aside cleaning time.” TIME liked the 980 because, “It cleans just about any floor type, automatically adjusting its height to scrub thick carpets or hard floors. It also comes packing the company’s newest sensor technology, allowing it to work its way around just about anything, including under beds and other sufficiently raised pieces of furniture.” 
— TIME

"One company that has cracked the riddle of building robots that can thrive in the home is Bedford-based iRobot. It manufactures small, disc-shaped robotic vacuum cleaners that can make it over most thresholds and onto most shaggy rugs — but if you leave the door to the den closed, it definitely won’t get cleaned. Incredibly, the company’s Roomba 650 model was the best-selling vacuum cleaner in the United States last year. (Not just among robotic floor cleaners, but of any vacuum cleaner.)" 
— The Boston Globe - Scott Kirsner

Colleen Sullivan asked HGTV stars which vacuum is their favorite. Tiffany Brooks, Host of The Most Embarrassing Rooms in America on HGTV, chose the Roomba 980! “This machine does all the work for you! Some great things about it: You can set it on a timer and it gets under sofas and beds without any effort. Did I mention it vacuums for you? You actually can tell this thing when to vacuum. Like a person who waits for you to leave before cleaning your house!” 
— TODAY - Colleen Sullivan

Malarie Gokey, tested and reviewed the Roomba 960, 690 and Braava jet, awarding the Roomba 690, “The Insider Pick: Vacuuming is a real pain, but robot vacuum cleaners can suck up the dust for you. Of all the robot vacuum cleaners we tried, the iRobot Roomba 690 proved to be the best for most people with its easy-to-use app, smart features, great suction, and affordable price.” Malarie also listed Braava jet as the best robotic mop and broom, and Roomba 960 as the best high-end robot vacuum for bigger homes.  
— Business Insider - Malarie Gokey

“Embrace your love of everything neat, clean, and shiny by registering for items that will help you live your neat-freak truth.” Erin Celletti shares her favorite items, including, Floor Cleaners. “By now you’ve probably heard or seen iRobot’s popular robotic vacuum the Roomba, but for anti-moppers everywhere, their Braava jet 240 Mopping Robot is a dream come true.” 
— BRIDES - Erin Celletti

Scary Mommy’s Sara Baker writes about her experience with her new best friend, Roomba. “I am fully willing to submit to our robot overlords if they’re going to clean my floors for me. They have finally made me into the annoying mom with the clean house I have always wanted to be.”  
— Scary Mommy - Sara Baker

“iRobot is preparing to celebrate 15 years of robots cleaning homes, or more specifically, 15 years since it launched the very first Roomba robotic vacuum, which fast forward to today has led to selling more than 20 million units... As part of iRobot’s 15th anniversary… the company has put out an infographic that details some of the major highlights of the Roomba robotic vacuum.” 
— Android Headlines - Justin Diaz

Stranger Things’ Millie Bobby Brown shares 22 real life strange things, including the iRobot Roomba vacuum. In the video at the two-minute mark, Millie demonstrates a Roomba on a tabletop and reveals that she owns a Roomba. 
— Teen Vogue

In an interview with Entrepreneur, iRobot’s Dwight Brown discussed how iRobot evolved its marketing from technology-led messaging to benefits-led messaging. The story also explores the decision to reposition Roomba as something that cleans with you (not for you) and how the company’s new approach has helped bolster sales. 
— Entrepreneur

During TechCrunch’s recent Sessions: Robotics event, Brian Heater, TechCrunch’s hardware editor, sits down with Colin Angle, CEO and founder of iRobot. Colin discusses the history of iRobot, Roomba, his non-profit RSE and the future of the connected home. 
— TechCrunch

No. 15: Jetsons skills. "If you own a Roomba, you can now initiate the vacuum cleaner using your voice. After you pair your Roomba with Google Home, say ‘Ok Google, ask Roomba to start cleaning.’ The future is here!” 
— USA Today - Marc Saltzman

“When you think of robot vacuums, chances are you think of iRobot's Roomba line. And while the company's high-end models are impressive, the entry-level Roomba 690 offers a lot of value.” PCMag gives Roomba 690, 4 out of 5 points. 
— PCMag - Victoria Song

No. 2 is iRobot’s Roomba 690 Wi-Fi Connected robot vacuum cleaner. “With the iRobot Home App, you can schedule your Roomba to clean any type of floor at any time of the day, which means one less thing for you to worry about.” 
— Mashable - Bari Blitzer

In a comprehensive review, Android Headlines fully recommends the Braava jet mopping robot. "Overall, this thing is awesome.” 
— Android Headlines - Nick Sutrich

“This advanced, autonomous vacuum features a camera that provides superior floor mapping and navigation.” 
— Huffington Post - Andre Bourque

iRobot’s Roomba 980 was featured in Men’s Health’s Father’s Day gift guide focused on “luxurious” gifts.  Regarding the Roomba 980, the writer explains, “You’d never buy him a vacuum, but a vacuuming robot that cleans for him? That’s a guaranteed home run. This newest model is Alexa compatible. The only thing dad will need to say for spotless floors: ‘Alexa, tell Roomba to start.’” 
— Men’s Health – Danielle Michael

Host, Caroline Hyde, interviews iRobot CEO Colin Angle at the Harvard Innovation Lab. “The role for iRobot is not to just clean the home but help the home understand itself so we can know what rooms are, so the smart home can actually be smart,” Colin said. Colin also speaks to the success of iRobot’s strategy in R&D in differentiating from competitors. Colin’s interview begins at the 35:37 mark. 
— Bloomberg Technology (TV) – Caroline Hyde

No. 9: A mopping robot to keep your tile clean. “Keep the tile floor in your bathroom sparkling clean without lifting a mop thanks to the iRobot Braava jet. This little robot will mop and sweep the room, getting into all the tough-to-reach places like around the toilet and below cabinets. It can even clean up dried stains!” 
— USA Today – Camryn Rabideau

“iRobot recently announced that it would bebringing Alexa functionalityto its 980 Roomba, letting users with an Echo clean their home with a simple voice command. Today, that functionality expands to all Wi-Fi connected Roomba, a list that includes a pair of new additions, the Roomba 890 and Roomba 690, which lower the barrier of entry for the company’s connected robotic vacuums. In future iterations, iRobot envisions its popular robotic vacuums as serving asa sort of connective tissue for the smart home, helping a wireless system get a regularly updating insight into how different devices are laid out in the home.” 
— TechCrunch – Brian Heater

Popular Science reviews the Braava jet, giving it a 4 out of 5 rating and the ‘PopSci Recommends’ designation. “It'll tackle some pretty gnarly messes, but the Braava jet really works best as an incremental cleaner. It can’t completely eliminate scuffs and other stubborn stains, but, for the cleaning averse who live in smaller homes and apartments, theBraava jet 240makes a lot of sense.” 
— Popular Science

ABC's Chronicle aired a “Cutting Edge” themed episode that featured iRobot. Contributor Mike Wankum (of WCBV News) interviews iRobot CEO Colin Angle, who discussed iRobot’s success in the consumer robotics sector. Chronicle’s co-hosts, Anthony Everett and JC Monahan, mention the recent patent litigation and iRobot’s STEM work with children. 
— WCVB 5 Chronicle – Anthony Everett and JC Monahan

The iRobot Roomba 880 comes in at No. 7 on this list of best-rated vacuum cleaners for 2017. “This self-service robot vacuum provides up to five times the air power and features a technologically advanced AeroForce Cleaning System. More importantly, it’s super simple to use. Press a button to turn it on, or you can schedule it to run up to seven times per week." 
— Popular Mechanics

Digital lifestyle editor, Mario Armstrong, features practical home gadgets including the Braava jet 240. “Depending on the type of pad you attach, Braava jet will dry sweep, wet mop or damp sweep your floors." 
— NBC’s The Today Show – Mario Armstrong

Two cleaning experts, Melissa Maker and Cassandra Aarssen, find the scientifically best way to “yield a broom.” Aarssen however prefers a different method, “For the sweeping portion of her method, she prefers robots to brooms. She loves Roomba, those helpful robots that will do your vacuuming for you." 
— Popular Science – Rob Verger

iRobot and its CEO Colin Angle are featured on The Cutting Edge. “iRobot’s goal is, ‘not only convenience, but products that make people more independent as they age. From Roomba vacuum cleaners to the larger connected home, iRobot is expanding their mission every day.'" 
— WCVB Newscenter 5 – Mike Wankum

"iRobot CEO Colin Angle has been repeating for some time now that the next step in the evolution of the company’s hit Roomba vacuum is becoming a connective tissue for the smart home. This morning’s announcement from the company takes it a couple of steps closer to that dream, introducing Alexa voice integration and advances to robotic vacuum’s mapping system that lay the groundwork for future smart home upgrades." 
— TechCrunch – Brian Heater

“From a low-cost Mars rover to the Roomba, iRobot’s history has been dedicated to finding a ‘viable commercial application for robotics’. ‘The robot is now an enabling part of the smart home and that’s technology done well and that’s what the robotic industry needs to do if we’re going to become mainstream.’” 
— TechCrunch – Brian Heater

The Roomba 880 is listed as one of Consumer Reports’ eight top picks for vacuuming hardwood floors, and the only RVC listed. The writer states, that the Roomba 880, “excelled at navigating around furniture and other entrapments in our tests, making it a smart choice in open-plan homes with intricate floor plans." 
— Consumer Reports – Daniel DiClerico

“Intuition Robotics, maker of elder care assistant ElliQ, announced today that it has raised $6 million in funding from iRobot and equity crowdfunding platform OurCrowd. With the funding, the Jerusalem-based company plans to open an office in the Bay Area and begin testing ElliQ with senior citizens in San Francisco. ‘We really liked the problem they were trying to solve,’ Hanns Anders, investment manager for iRobot Ventures, told the author. ‘What intuition has done is taken practical approach to solving the problem of aging in place.’” 
— Tech Crunch – Ryan Lawler

In this comparison test, iRobot Roomba 980, Xiaomi Mi and Dyson 360 Eye are put to the test, including how well these vacuums can clean high-pile and medium-pile shag rugs. Roomba 980 comes out on top overall, winning two of the tests without question. 
— Android Headlines – Nick Sutrich

iRobot is No. 5 on Fast Company’s 2017 list of most innovative companies in robotics. “With the Chinese market for home robotics projected to grow three times as fast as the U.S. market, CEO Colin Angle has promised to spend three to four times more on Chinese marketing and advertising in 2017.” 
— Fast Company

“This little cleanup robot will leave you and your spouse free to cook without fear of floor-bound splatters or spills—it wet-mops behind you without you needing to even look for a bucket. It also sweeps to get rid of pet hair and dust. That common it's-your-turn-to-wash-the-kitchen-floor battle? That'll never happen in your house.” 
— Martha Stewart Weddings - Bryce Gruber

Housewares Design Awards announced 2017 winners last night awarding Roomba 960 the “Best of the Best” Silver Award in the Floor Care & Cleaning Appliances category and naming Roomba 960 the winner in the Floor Care & Cleaning Appliances Category. 
— HomeWorld Business – Matthew Kramer

Katie James of Brides.com, writes that registering for a robotic vacuum might be “the least sexy building block to a happy marriage,” but after her experience with Roomba 980, whom she’s named “Roombie” she concludes, no matter which model you choose, whether the 650 or 980, you’ll be happy you added it. She also suggests adding Braava jet for “maximum cleaning efficiency. 
— Brides – Katie James

GoDaddy released their Super Bowl commercial teaser which includes a cat riding a Roomba 960. The GoDaddy commercial, which aired during the first quarter of the Super Bowl on February 5, personifies “the Internet” as a human being going about his day. Along the way are several of the most popular viral internet memes, including “Roomba Cats,” “Hula Horse,” “Panda-monium” and “The Dress.” GoDaddy is led their pre-Super Bowl buzz building campaign with the Roomba Cat video. Several other teaser videos are posted on their microsite. 
— AdWeek – Christine Birkner

iRobot Corp., a leader in consumer home robotics products, today announced the addition of Elisha Finney, executive vice president and chief financial officer at Varian Medical Systems, to its board of directors. Ms. Finney brings more than 25 years of financial and technology-related expertise to iRobot as the company focuses on a strategy of growth and allocating capital that maximizes shareholder value. 
— Yahoo Finance

Sense Labs, a Cambridge startup developing an Internet-connected home electricity monitor, has added robotic vacuum maker iRobot as an investor, raising another $1 million to help expand manufacturing and sales. 
— The Boston Globe – Curt Woodward

Included on this list of last-minute Jetsons-inspired gifts, is a robot vacuum, “Vacuuming is one of those things very few of us enjoy. The Jetsons owned a robot vacuum that was surprisingly similar to iRobot’s Roomba. The Roomba can be programmed to do the deed while you’re at the office so you always come home to a clean house. The vacuum can handle multiple rooms (as long as they’re on the same floor) and docks itself when it’s done cleaning, so you don’t ever have to worry about charging it up.” 
— Fast Company - Emily Price

Included on this list of robot assistants is iRobot’s Roomba 900 series for its ability to “see” the floors in order to provide a better clean. 
— TIME - Lisa Eadicicco

A head-to-head comparison of the Roomba 980 and Dyson 360 Eye on Rossen Reports’ “Does It Work?” segment. Roomba 980 came out on top. 
— Today Show - Rossen Report

Listed at number 16 is iRobot’s Braava, “The Braava is the mopping sister of the Roomba and does a good job of cleaning and polishing hard surfaces.” Following Braava at number 17 is Roomba, “The Roomba is the famous electronic maid and picker-upper that helps keep (home) offices sparkling.” 
— Entrepreneur - Drew Hendricks

Mashable speaks to Ryan Gosling’s appearance on The Ellen Show, “For Christmas this year, Ryan Gosling wants to get a Roomba for his Roomba. Because his Roomba is very lonely. He was on the show to discuss La La Land and his family’s Christmas plans, but the conversation soon turned to what’s really in his heart this holiday season – the overwhelming pity he feels for his cleaning robot." 
— Mashable - Chloe Bryan

Apple (AAPL), iRobot (IRBT), Microsoft (MSFT) and Sony (SNE) were among the companies cited by research firms as having top-selling gadgets during the opening weekend of holiday shopping. IRobot stock hit an all-time high Monday. Dougherty analyst Jon Fisher said his Thanksgiving-weekend retail checks indicated that iRobot's Roomba robotic vacuum cleaners are "roaring off the shelves." "Even with more shelf space allocated to Roombas than competitor products, the sell through for Roomba was so strong that there were actually very few remaining on store shelves," Fisher said in his research report. "At two stores that we visited, store clerks actually commented that it was a challenge to keep the shelf space fully stocked. At another store that we visited, a sales clerk informed us that they had just sold four Roombas within 30 minutes of our arrival." 
— Investor's Business Daily - Patrick Seitz

<class="contentsegment" style="margin: 0in 0in 0.0001pt;">“’This is a natural evolution on consumer tech companies in high growth. The way you spur international business is always through a distributor,’ Cerda said, noting that once a company reaches a certain level of scale it is common to take back more direct control of the market.” 
— Boston Business Journal - Kelly J. O'Brien</class="contentsegment">

Roomba 980 and Braava jet are featured in Bridal Guide’s high-tech registry gift guide for newlyweds on slides 4 and 5. 
— Bridal Guide

“Robot vacuums may have once seemed an eccentricity, but they now represent a non-trivial portion of the overall vacuum market – 20 percent worldwide, according to iRobot CEO and co-founder Colin Angle, who I spoke to at TechCrunch Beijing 2016. And Roomba makes up 70 percent of that market, giving iRobot a commanding lead in the space.” 
— TechCrunch - Darrell Etherington

Roomba 960 featured in Consumer Reports’ gadget gift guide, “Yes, this Roomba costs maybe as much as your first used car, but the idea of never having to push a vacuum again is priceless for some. Our tests demonstrate its excellent cleaning capability on carpets and bare floors alike. This latest version also allows you to control it via an app on your smartphone—nice for when you need to clean up in advance of unexpected visitors.” 
— Consumer Reports

“We have a Dyson upright vacuum, and after the Roomba was finished, I thought the 980's cleaning was just as good.” 
— Dallas Morning News - Jim Rossman

“When it comes to robotics companies in the Boston area, there’s iRobot—and then there’s everyone else.” A new study found there are 122 robotics firms in Massachusetts, generating $1.6 billion last year, with iRobot making up a big chunk of that revenue. 
— Xconomy - Jeff Engel

“No one likes to vacuum and mop floors, so why not get a robot that does the dirty work for you? iRobot's Braava Jet Mopping Robot is for wood floors and has three different modes; dry sweeping, damp sweeping and wet mopping. It can clean and pick up cat hair in places I just can't get to. The Braava jet uses advanced navigation software and sensors to map out the most efficient route, and is smart enough to steer clear of furniture and obstacles.” 
— NBC News - Andrea Smith

An extensive article on the emotional bond customers have with their robots. The article include quotes from Colin Angle, researchers and other companies in the home robotic space. “Consider the Roomba. New research shows that the appeal of the vacuum — produced by Bedford-based company iRobot — is based on more than marketing or pricing or even cleaning power. Rather, owners experience an emotional connection with their little self-propelled bots” 
— Boston Globe - Carly Sitrin

Listed at No. 14, “This Roomba vacuum, so you’ll never not have clean floors”. 
— BuzzFeed - Jeff Barron

“Most people are already quite au fait with the services of a Roomba. (Especially if you watched the award-winning AMC TV series, Breaking Bad. The supporting actor, Aaron Paul, had a Roomba cleaning his living room floor after partying tiringly with his junkie friends).” 
— Huffington Post - Toby Nwazor

“Colin Angle said he never imagined when he co-founded the company 26 years ago that it would change the way the world views vacuuming. But the chairman and CEO of iRobot also said it's a misconception to think he's running a vacuum cleaner company.”  
— Associated Press - Matt O'Brien

"The smart home wants to know where everything is and where you are,’ said Angle. ‘The Roomba’s part in this is to make the map of your house, figure out where everything is.’ The success of this plan depends on whether consumers embrace the vaunted ‘Internet of things,’ in which dozens of everyday devices are connected to the home’s digital network. But Angle thinks it’s bound to happen. And the spinoff of Endeavor Robotics proves that he’s quite willing to go his own way.” 
— Boston Globe - Hiawatha Bray

“I was also impressed with how the Braava jet handled furniture, corners and where the wall met the floor. I watched it in fascination as the Braava jet identified these spots and then moved in tight, hugging the wall, corners and chair legs so it wouldn’t miss a spot.”  
— Mashable - Lance Ulanoff

“In fact, it was the brains that tipped the scales in my test. Dyson’s 360 Eye clearly has a leg up in suction power, but the Roomba 980 is better at using it where it matters. The Roomba, has sensors that trigger a second pass if it senses what it calls a dirt ‘event.’ In tests where I let each robot clean the pen for as long as it deemed necessary, Roomba worked twice or even three times as long – and often returned with a larger total haul.” 
— Wall Street Journal - Geoffrey Fowler

“There are now endless opportunities for what AWS could help iRobot do with its products, including the Roomba 980 and Braava jet, in the cloud. ‘We’re excited about the ramifications of being able to start putting parts of our control system up in the cloud, and starting to have this rich, spatial understanding and mapping information in the cloud that we can use to make homes smarter,’ Angle said in an interview.” 
— Boston Business Journal - Sara Castellanos

“Hoping to inspire the next generation of robotics engineers, iRobot brought a team of three employees – roboteers, as they call themselves – to Martha’s Vineyard last week to educate island students about the company’s science, technology, engineering and math (STEM) program.” 
— Martha's Vineyard Times - Cameron Machell

Taken from Colin’s recent speech at AWS about robots in the smart home. “At this moment in time, the consumer Internet of Things – which is very different from the commercial Internet of Things – is somewhat of a failed promise.” 
— CRN - Meghan Ottolini

“Consider how successful a day it was for robots alone: Amazon Prime members purchased more than 23,000 iRobot Roombas, the autonomous robotic vacuum cleaners.” 
— AdWeek - Christopher Heine

“Wait, wait. Roombas will clean for us AND make beer pong cooler? What can’t they do?” 
— Mashable - Ryan Creamer

“Speaking on the latest episode of Too Embarrassed to Ask,iRobot vice president of technology Chris Jones said he’s thinking about robots that act as mobile sensors, traversing the home and measuring things like temperature and humidity. Speaking with Kara Swisher and special guest host Dan Frommer, Jones said that potential route would build on iRobot’s advancements in understanding a home’s geography.” 
— Recode - Eric Johnson

iRobot CEO Colin Angle shares his vision of a not-so-distant robotic future in today’s speech during the annual LiveWorx conference in Boston. “This vision that I’ve described, this hope of the future, is taking shape today.” Angle said this vision of a connected home is between five to seven years away, and that the experience he's describing is "largely inevitable." 
— Boston Business Journal - Sara Castellanos

Shareholders of iRobot Inc. elected the Roomba maker’s board nominees, rejecting two directors nominated by activist investor Red Mountain Capital Partners LLC, iRobot said Wednesday.  
— The Wall Street Journal - Erik Holm

“iRobot is a name synonymous with floor vacuums, but the Braava jet stakes its claim on the wet world of robotic mopping.” Listed as one of seven state-of-the-art gadgets, the Braava jet lets you check one more item off of your chore list.  
— Mashable - Jeana Lee Tahnk

“Good thing there’s still a whole robot army to help tackle the cleaning in the inside of your house; there are robots that scrub your floors like the new iRobot Braava,” states tech journalist Jennifer Jolly. Jolly recommends the Braava jet as a top gadget to tackle spring cleaning in your household.  
— USA Today - Jennifer Jolly

BuzzFeed recently asked its readers to share what purchase helped improve their mental health. Coming in at No. 6 is the iRobot Roomba. As one reader put it, “I’m a serious neat freak, but sometimes I just run out of time and energy to vacuum. Even though I have to clean and maintain the Roomba daily, it’s still nice to come home every day and my floors are clean. I don’t think I would have ever bought one for myself, so it’s definitely one of the best and most useful gifts I’ve ever received.” 
— BuzzFeed - Anna Borges

Vogue recommends the iRobot Roomba 880 as a top stylish and functional home tech item. “Never lug out your vacuum again—just push a button and let this little robot roam around your house.” 
— Vogue - Samantha Rees

Fox News mentions the iRobot Braava jet as “an incredibly intuitive gadget” for your dire spring cleaning needs. The Braava jet’s $199 USD price tag is mentioned to be a positive, along with leaving your floors dry following a mop session.  
— Fox News - Molly Dodd

Just 16 years in, it's been a banner century for gear. The biggest stories in consumer products have been about insurgencies — old tech being overtaken by new. Still the most successful line of consumer robots ever built, the Roomba robotic vacuum was also a gateway machine for budding roboticists. In 2007, iRobot made Roombas even more hacker-friendly, adding a connector and software interface (replacing the need for jury-rigged gear and code), to its iconic 400 Series, which was the first to calculate room size. 
— Men's Journal - Erik Sofge

Following a series of tests, the iRobot Roomba 650 beats the Neato D80 and Neato Botvac Connected. As this article is a syndication of an earlier robotic’s vacuum “buyer’s guide” posted on the Sweethome in February, the Roomba is considered to be a consumer’s best choice and “smart money-pick.”  
— Gizmodo

Braava jet can mop, spot clean and sweep using iRobot's own custom-built cleaning pads. "It's our first robot with real consumables. We put a lot of technology into the cleaning pads," iRobot CEO and Co-Founder Colin Angle told me when I met with him at South by Southwest in Austin. 
— Mashable - Lance Ulanoff

What is better than a house that cleans itself? Kim Komando includes the iRobot Roomba 980 in this smart home product roundup. 
— Fox News

Engadget labels the iRobot Roomba 650 as the best robotic vacuum cleaner, in conclusion of 30 cleaning cycle test with four top robot vacuums. The Roomba 650 is credited for its affordable price in comparison to the Roomba 980.   
— Engadget

How fierce is the competition for technical talent in Massachusetts? “I’ve had a long career in human resources and watched a lot of [hiring] cycles, and this is as intense as any of them,” states iRobot executive vice president of human resources Russ Campanello. 
— The Boston Globe

What’s a better way to win your lover’s heart than purchasing an iRobot Roomba 980 for the house? iRobot’s newest robotic vacuum cleaners are featured as the key to a clean and inviting home on “date night.” 
— Hollywood Life

The Roomba 650 has been selected as one of AARP’s favorites for having the ability to save your back and your time. 
— AARP

The Hilton McLean Tysons Corner Hotel has recently implemented the testing of guest greeting robots and noise cancelling rooms through partnerships with Google, 3M and iRobot. 
— The Washington Post

Ben Popper of The Verge compares the Roomba 980 with other new offerings in the robot vacuum cleaner category. 
— The Verge

"The iRobot Roomba 880 is a geniously designed, powerful cleaning machine. It does the job you don’t want to do, when you want it to do it." 
— Busted Wallet - Busted Wallet Staff

"Roomba 650 and Braava 380t are two of the five commercially available robots that can help you listed in this article." 
— BGR

"This newest iRobot vacuum cleaner is an ideal gift for anyone who wants the latest iRobot Roomba model with updated navigation technology and several new features." 
— Heavy - Kate Halse

“Overall, I’m very happy (and more than a little bit impressed) by how the Roomba 980 handles itself. It can get around my entire apartment without me having to think about it, it doesn’t miss spots, it’s fast and efficient, and it cleans easily as well as my 880 does." 
— IEEE Spectrum - Evan Ackerman

"The Roomba robotic vacuum cleaner is a favorite. How awesome to be able to just set it and forget it! For households that gather tumbleweeds 24 hours after vacuuming, this device is a godsend." 
— Boston Business Journal - Sara Castellanos

"Roomba 980, Roomba 560 and Looj 330 are included in this holiday gift guide for drones, robot toys and home robots." 
— IEEE Spectrum - Erico Guizzo and Evan Ackerman

"Open up your storage closet. What’s taking up the most space? I’ll bet it’s a large vacuum cleaner. If that’s the case, it’s time to upgrade to this tiny, round robot that not only saves space in your closet, but does your cleaning for you. Schedule daily cleanings or tell it to start up directly from an app on your smartphone." 
— Ask Men - Dan Michel

“The newest model of the Roomba lets you control the Wi-Fi-equipped vacuum bot directly from your phone. Your living room just got a whole lot cleaner, and party tricks just got even better. Your shaggy pet never stood a chance." 
— The Verge

"iRobot has the potential to grow much bigger — and remain a central player– as robots continue to move spread from the factory and battlefield into the consumer market." 
— The Boston Globe - Scott Kirsner

"In 2002, Colin Angle sent his army of Roombas into our homes. For years they've done a great job sucking up dirt. His newest model, the 980, does a heck of a lot more. It maps your home so a future model might one day navigate it as your personal butler." 
— Popular Science - Lindsey Kratochwill

"Computer vision enables robots to navigate their surroundings and avoid obstacles, similar to the newest version of the Roomba robotic vacuum." 
— The Wall Street Journal - Jack Nicas

“iRobot is an anchor of a burgeoning Massachusetts robotics industry that includes more than 100 companies, employs more than 3,000, and attracts tens, if not hundreds, of millions of dollars of investments. 
— The Boston Globe - Nidhi Subbaraman

"We have reviewed products like the iRobot Roomba 980 that include a scary amount of electronic smarts. So, how do these marvels of modern cleaning technology navigate their way around your home? There are two parts to the answer: sensors and smarts." 
— CNET - Richard Baguley, Colin McDonald

"iRobot has received contracts from the U.S. Naval Surface Warfare Center for support services for MK1 robots in use and for production of new units." 
— UPI

"iRobot showed off a new user interface that will let police and soldiers control the company’s venerable PackBot robots with a touchscreen tablet." 
— The Boston Globe - Hiawatha Bray

"Don’t have time to vacuum before a last-minute guest comes over? No worries. Just turn on your robo housekeeper from the grocery store." 
— The Wall Street Journal - Nathan Olivarez-Giles

“iRobot, the Apple of the robot vacuum cleaner world, has made a breakthrough in robotic cleaning with its latest model, the Roomba 980. 
— Techlicious - Stewart Wolpin

“There’s a reason iRobot is calling the Roomba 980 its smartest robo-vac yet. Not only does the camera that help it map it’s going and where it’s been, this is the first Roomba that connects to the Internet via Wi-Fi, allowing you to command it with a smartphone. Even if you’re not in the house. 
— The Wall Street Journal - Nathan Olivarez-Giles

“My kids' nanny who is a stickler for cleanliness praised Roomba for how well it sucked up dirt and crumbs, especially in a carpeted family room. 
— USA Today - Edward C. Baig

“See Fido knock over a potted plant? Dispatch a Roomba to clean things up before you even get home. 
— TIME - Alex Fitzpatrick

“It’s hard not to overstate the importance of the app update; it’s honestly crazy-making to think that before this, Roomba owners owned a robot they couldn’t control from their phones. 
— WIRED - Molly McHugh

The Gold Award Winner goes to the iRobot Roomba 880 in this lineup of ten robotic vacuums. 
— Top Ten Reviews