The red dot design award dates back to 1955 and is now one of the world’s largest and most distinguished design competitions. In 2012, 1,800 companies and designers from 58 countries registered to the “red dot award: product design” and grabbed their chance to prove their design ability in an international comparison with renowned designers and up-and-coming talents. Within the competition's 19 different categories, a total of 4,515 registrations have been submitted. But only the best were awarded.