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iRobot Launches “20 in 20” STEM Education Initiative

9/9/2010
Robot experts will visit 20 Massachusetts schools within 20 weeks to spark interest in robotics technology and excite students about careers in STEM-related fields

BEDFORD, Mass., Sept. 9, 2010 – iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced that it will launch a new campaign this fall called “20 in 20”. As part of iRobot’s 20-year anniversary in 2010, the program features a team of robot experts who will travel across the Commonwealth over a 20-week period to give hands-on demonstrations about robotic technology to K-12 students at 20 schools. The goal of the program is to help excite young students about science, technology, engineering and math (STEM) subjects through robotics and inspire them to pursue STEM-related careers.

“We are excited to kick off our 20 in 20 initiative as part of iRobot’s 20-year anniversary celebration,” said Colin Angle, chairman and chief executive officer of iRobot. “To ensure that America remains competitive in both math and science on the global stage, we need to reach our students early on by putting the technology in their hands so they can experience it firsthand. Our objective is to ensure that every student we encounter understands the considerable possibilities of robotics and careers in emerging STEM fields.”

iRobot’s “20 in 20” program is comprised of a team of two SPARK (Starter Programs for the Advancement of Robotics Knowledge) ambassadors who will travel across the state throughout the fall to deliver demonstrations and presentations on robotic technology to classrooms of students K-12. The team will document their experiences by posting videos and photos, tracking overall progress on a virtual map and sharing key insights through an interactive blog: http://spark.irobot.com/20in20.

Kicking off with the first school visit on September 20 in Lowell, confirmed schools for “20 in 20” include:

• Sarah Greenwood School, Boston

• John D. O’Bryant School of Mathematics and Science, Boston

• Madison Park High School, Boston

• Orchard Gardens Middle School, Boston

• H.J. Robinson Middle School, Lowell

• Nashoba Valley Technical High School, Westford

• Ahern Middle School, Foxborough

• Whelan Elementary School, Revere

• Garfield Middle School, Revere

• Bedford High School, Bedford

• Salemwood School, Malden

• Egremont Elementary School, Pittsfield

• Stem Middle Academy, Springfield

• High School of Science and Technology, Springfield

• Letourneau Elementary School, Fall River

• Abigail Adams Middle School, Weymouth

• Keith Middle School, New Bedford

• Douglas High School, Douglas

• Intermediate Elementary School, Douglas

• Worcester Public Schools

“20 in 20” is a component of iRobot’s SPARK initiative, which is dedicated to fostering elementary, middle, high school and college students’ interest in STEM subjects. Through programs like “20 in 20,” SPARK is committed to making STEM subjects more accessible to students and helping teachers as they work to ensure that our country’s future is strongly rooted in math and science.

“We are excited to be part of iRobot’s STEM initiative this fall,” said Dr. Carol R. Johnson, superintendent of the Boston Public Schools. “It helps us take our classroom learning to the next level by showing students what can be possible when they think creatively about solving problems. Learning about the career possibilities in science, technology, engineering and math is invaluable for the students in Boston as well as across the Commonwealth.”

To learn more about the program, view video and photos from the school visits, or track the robot team’s progress, please visit: http://spark.irobot.com/20in20.

For more information about iRobot SPARK, see http://spark.irobot.com/.

About iRobot Corp.
iRobot designs and builds robots that make a difference. The company’s home robots help people find smarter ways to clean, and its government and industrial robots protect those in harm’s way. iRobot’s consumer and military robots feature iRobot Aware® robot intelligence systems, proprietary technology incorporating advanced concepts in navigation, mobility, manipulation and artificial intelligence. For more information about iRobot, please visit www.irobot.com.

Contact:

Elise Caffrey
Investor Relations
iRobot Corp.
(781) 430-3003
ecaffrey@irobot.com
Charlie Vaida
Media Relations
iRobot Corp.
(781) 430-3182
cvaida@irobot.com